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About Us

As avid outdoorsmen and heavy gear abusers, we always found ourselves saying things like “I wish this had a pocket here…”, “I wish this fit better here…..” or “Wouldn’t it be great if this….”. We found that no matter how much we spent and how far we chased the “latest and greatest” products, we always found the same issues. We decided to take matters into our own hands and start fixing those issues by creating our own line that fits the way we want it, includes the features that we want and uses the best performing materials without sacrificing comfort. Our initial line of T Shirts sold out by word of mouth (and ebay) pretty quickly. Our new line has far more features and products.

We are extremely active in supporting the climbing scene, several Outdoor and Environmental charities as well as the Boy Scouts and Girl Scouts of America. We believe in taking care of our customers, employees, contractors, business partners, local community and global community by giving back our time and money whenever possible. We sponsor as many comps, athletes and teams as our budget allows.

We sincerely hope that you enjoy our products. If you find yourself asking the same questions we were, just let us know what you want to see in our next product and we’ll see if we can make it happen.

Rock On!